In the past decade, the evolution of communications technologies has dramatically changed the way people interact. The widespread growth in Internet connections, the adoption of cell phone short messages (SMS) the beggining of smartphones, tablets and applications, the rise of the social media… all this new media has reshaped the way we talk to each other, connect with the world and the products, services and companies we like. And not only to communicate. Data and information are now more accessible than ever. more